AT HAVELLS, WE CONTINUOUSLY STRIVE TO ACHIEVE EXCELLENCE IN MANUFACTURING AND BUILDING A SUSTAINABLE BUSINESS MODEL. WE ARE INVESTING CONSISTENTLY IN AUGMENTING OUR CAPACITIES AND ENHANCING EFFICIENCIES TO REINFORCE OUR LEADERSHIP IN THE INDUSTRY.
We are recognised for our high quality products and manufacturing strength powered by deep innovation capabilities and sustainable practices. Regular and astute investments in manufacturing and R&D have enabled us to build a scalable portfolio. Our constant endeavour is to sharpen our manufacturing edge on all fronts – quality, operational efficiency, optimal use of assets, high level of automation, and backward integration.
Manufacturing is one of the core strengths of the company wherein focus is on quality, scale and efficiency. The initial motivation for own manufacturing was the need to compete with high quality international brands and low cost imported alternatives. While Government’s recent initiatives such as ‘Make in India’ have helped to create awareness towards local manufacturing, Havells has been practising this philosophy for over the last several decades. First large-scale manufacturing unit was set up in Alwar, Rajasthan in the year 1996 for manufacturing Cables, followed by an internationally benchmarked setup for Switchgear in Baddi, Himachal Pradesh in the year 2003. The setting up of plants has since picked up pace and now Havells has 15 manufacturing units and 90% of the products sold are being manufactured in-house.
This provides us full control over the quality and design of the product as well as the supply chain.
Company’s investment in research complements the manufacturing setup and helps to develop innovative products. Moreover, In-house manufacturing helps in achieving the sustainability goals of the Company with focus on increasing use of green energy and responsible waste management.
While achieving self-reliance and sustainable growth, we are well-positioned to deliver through our commitment to ‘Make in India’.
Our manufacturing infrastructure enables us with the following advantages:
Scale with flexibility: In-house manufacturing gives us full control over the supply chain and remain lean in terms of inventories. It enables us to ensure flexibility in operations and better manage the changes in customer demands owing to seasonality or change in consumer sentiments.
Quality consciousness: Product quality along with best-in-class performance is the most crucial factor for us. We implement the best practices in manufacturing processes to ensure delivery of outstanding customer experience. We have also digitised our quality control processes and have been running various internal programs such as Six Sigma, Golden Hands, Quality by design, etc.
Product differentiation: Product differentiation has been one of our biggest strengths and distinguishes us in the marketplace. Our products are known for their unique qualities, distinct features, and strong value proposition. Successful product differentiation leads to brand loyalty and ability to charge the right price and also ensures protection of intellectual property in the form of designs and technology adoption.
Cost efficiencies: The production engineers and workers go through a learning curve while establishing manufacturing process. This leads to lower manufacturing costs, better efficiencies, and productivity improvement.
Customisation: Our in-house manufacturing operations give us the flexibility to customise products as per diverse customer requirements. This is particularly useful for the B2B business where product offerings can be adapted to the requirements of the customers.
Marketing advantage: Showcasing our robust manufacturing infrastructure to channel partners and key customers serves as a marketing tool to enhance our brand recall. It boosts the confidence of the sales team and trade partners, assuring them of good quality, consistency, and technological superiority.
During the year, we expanded our manufacturing base with the addition of Lloyd AC plant in Sri City, Andhra Pradesh, India. While the new plant is expected to double our AC production capacity, it will also expand our manufacturing presence into the southern region of India.
In another significant achievement, we crossed the unique milestone of achieving 50 crores MCB pole production cumulatively till now, a level achieved by a few companies globally. This achievement is the testimony of our sustained focus on innovation and manufacturing capabilities.
Our product is now exported to almost 70+ countries and we are a reliable partner to leading global OEMs. What makes us unique is our depth of manufacturing with world-class tool room, plastic & sheet metal part manufacturing, automatic sub-assembly & testing machines.