WE ARE FOCUSSED ON ENHANCING OUR INNOVATIVE CAPABILITIES TO BUILD SMART AND SUSTAINABLE SOLUTIONS FOR OUR CUSTOMERS’ EVOLVING NEEDS. WE ARE EMBRACING BETTER TECHNOLOGIES, COMPETITIVE INTELLIGENCE, AND MARKET UNDERSTANDING TO STRENGTHEN OUR INTELLECTUAL CAPITAL AND COMPETITIVENESS.
Our dedicated, Centre for Research & Innovation (CRI) with NABL accredited labs enables us to be a unique and world-class R&D organisation. This centre houses more than 600 highly skilled and competent individuals constantly engaged in strengthening innovation and product development.
To understand customer needs and design breakthrough innovations, we have a state-of-the-art Customer Experience & Design (CXD) Studio at Noida. This centre is engaged in innovation and design development and develops products by understanding the social, emotional, and behavioural needs of customers. The CXD focusses on understanding consumer pain points and addressing them through novel and relevant product designs.
Our Bengaluru Innovation Centre housing Centres of Excellence (COEs) in the Internet of things (IoT), Software, Engineering Design, and Power Electronics is leading the way for our transformation to an electronic goods company and, more importantly, providing the technology leadership for many of the enabling technologies for our product segments. It leverages the Bangalore tech ecosystem and comprises 120+ software engineers having expertise in IoT, AI/ML and deep tech capabilities.
The R&D centre at Noida, forms the basis for Havells brand promise of quality and customer value proposition. Further, progressing our journey of digitising product development, use of digital twin and simulation methodologies are now used by more product categories augmenting the existing practices.
During FY 2022-23, our R&D spends stood at ₹ 163.18 Crores.
We continue to democratise cutting-edge technology to create innovative and consumer-centric products. During the year, we launched Meditate Air Purifier under the premium brand Havells Studio.
Over the years, we have relentlessly invested in building our brand equity. This has significantly helped us in creating some iconic campaigns and transition from an industrial to a consumer-focussed brand and enabled growth. FY 2022-23 witnessed multiple new advertising campaigns along with leveraging our iconic platforms including “Wires that don’t catch fire” and “Hawa Badlegi”.
Wires that don’t catch fire
Havells LED Always a Better Idea
Lloyd: ‘Khayaal jo ghar ko ghar banaye’
(care that makes home, a home)
Continue to Look Up
(to Havells Fans)
New stunning range of designer
BLDC fans, call it FantasTECH.
‘UNCONVENTIONALLY BEAUTIFUL’ …....
with designs that make you say WHAT-a-HEATER
Havells Hexo – Kitchen Ka
Stay Warm Breathe Healthy
With India’s No.1 OFR Brand
Havells Utsav | Khushiyon Ka Aarambh
Glamour Comes Home with Glamtubes
Havells Studio Meditate
Performance Ka Higher Standard
Havells Personal Grooming: